Meet The Founder

Hello! Mina here. I am the owner and founder of The Sweet Collective. We are an online based, e-commerce shop with an office, warehouse and small boutique brick & mortar in Minneapolis, Minnesota. I started The Sweet Collective as a creative outlet, showcasing my love for personal style and fashion. This extends from my various fashion-related endeavors, such as styling for fashion shows, attending the Fashion Retail Merchandising program at the Art Institute of MN, and the honor of styling for New York Fashion Week. I’ve also dabbled in personal shopping. 

All of the pieces you see online are a reflection of what’s in my own closet and part of my personal style. As fashion evolves, we evolve with it and do our best to keep up with the East/West coast trends, but keep it simple for the Midwest-ies. I am focused on effortlessly chic styles that are simple with a trendy twist. I also love a sophisticated, timeless look and often will bring those in. 

I’m lucky enough to be working alongside my Amazing husband, who also has a retail background. And on occasion, Penelope (our 7 year old mini dachshund) will show up and put in her work. (Lots of pets and cuddles.)

 We started as online-only, but have since expanded to a store front. Our main focus is online sales, so we are only open Thursdays, Friday and on occasion Saturdays, for both pickups and in-person shopping. We can be flexible--please reach out to us via Facebook Messenger so we can set up an appointment for you to come in Monday-Wednesday, or after hours, if needed.

Short Girl's Club

We aim to meet the needs of women who are around 5’3 and shorter. I am 5 feet myself and struggle to find clothing that fits my short legs and torso. So as a fashion lover, starting a clothing company for short women made sense. All of the items in our shop are short-girl friendly, but keep in mind that most items are made with a fit model who is 5’8” or taller, so really, anyone can shop them. What we do is scout and curate our collection to accommodate shorter women. From adjustable straps to shorter lengths, we do the research to bring these amazing pieces to you that fit. Most of our jeans will be petite friendly. Did you know that we can also cut your jeans to the length you desire?! It’s one of our specialties.